Monday, April 20, 2015
Oh, the many answers that can be given in response to that question.
Understand that a PR agency is not an ad agency. They have similar goals but use different methods. An ad agency will get your name out there via paid-for advertisements. A PR agency gets your brand or product information to the public through non-paid resources. These may include newspaper articles, blog posts, press releases, magazines, speeches, pitches, and getting media involvement for special events sponsored by your company. They can do market research on how best to present your products and what should be emphasized. Don’t forget the crisis management help when something goes horribly wrong too.
Monday, April 13, 2015
Spoofing the latest Budweiser commercial didn’t work out too well for GoDaddy. Then again, when your entire marketing campaign is about wink-wink, nudge-nudge marketing, this uproar may have been the plan all along.
Monday, April 06, 2015
In the days subsequent to the horrific Germanwings plane crash that killed 150 people Lufthansa has announced its insurers will earmark $300 million to cover the costs. That might cover the expenses, but it will not begin to cover the cost.
Monday, March 30, 2015
If it seems like Jeff Bezos is trying to take over the world, well, maybe that’s not too far off. Amazon is flowing into industry after industry, not just getting a foothold, but gaining significant market share in the process. Now the online consumer products giant is targeting Angie’s List.
Monday, March 23, 2015
When it comes to Tesla, one thing has begun to set the brand apart – our future is their present. Cool looking electric cars could not be done? They did it. High-performance electric cars? They did that too. Now they are working on cars that work on autopilot. Check that, Ronn Torossian says, they are about to release it.
Wednesday, March 18, 2015
Less than a month ago, prevailing opinion both in and out of the media said Brian Williams was done. Now, Ronn Torossian reports, at least two prominent media names are calling for Williams to be back on the job. Keith Olbermann and David Letterman are certainly no strangers to controversy, so perhaps that’s why their recent Late Night exchange fully supported the embattled Williams.
Tuesday, March 17, 2015
When your ads are ubiquitous, pervasive and make outrageous claims, those ads better be accurate. Now, Ronn Torossian reports, DirecTV is learning that lesson the hardest of Hard Ways. The FTC has charged DirecTV with fraud. Yes, FRAUD. The claim stems from a charge that DirecTV “misled customers with its popular 12-month discount package.”