Beverage Public Relations - Ronn Torossian & 5WPR Clients

Whether raising a corporate profile or creating initiatives designed to garner the attention of decision makers and influencers, 5WPR and Ronn Torossian have a strategic know-how to successfully position food & beverage pr in the public eye. From facilitating the launch of new products to developing long-term creative strategies that ensure maximum media coverage, our experience and results are unparalleled.

About Scheckter’s OrganicEnergy™ (Launching in US June 1)
Scheckter’s OrganicEnergy™ is the world’s first 100% natural, organic and vegetarian approved energy drink that hinges on the goodness of nature. Each can of Scheckter's OrganicEnergy™ contains the perfect combination of organic and natural ingredients to provide sustained energy while boosting mental performance. Founded by Toby Scheckter, a former racecar driver, Scheckter’s OrganicEnergy™ is a healthier alternative to a world full of artificial ingredients. His involvement on his family’s organic farm growing up led him to a deep understanding of the benefits of quality organic products. Scheckter’s OrganicEnergy™ is available in regular and lite. For more information about Scheckter’s OrganicEnergy™ visit www.schecktersorganic.com.

CELSIUS (Pre-workout beverage)
The scientifically backed Celsius helps burn up to 100 calories and more when drinking before a workout, boosts metabolism, reduces body fat, increases endurance and provides lasting energy. Available in seven flavors, Celsius is the perfect fitness companion to anyone looking to “burn” some extra weight.  Carbonated and non-carbonated, and also in powder stick packets that can be mixed with water, Celsius contains no sugar, no high fructose corn syrup, no aspartame, no artificial preservatives, flavors, or colors, and is low in sodium.

HINT Water
HINT, whose mantra is Drink Water, Not Sugar® is the brainchild of Kara Goldin, a San Francisco mother of four who was seeking a refreshing, unsweetened and no calorie beverage to give her family. Her simple solution – HINT Essence Water. Launched in 2005, Kara developed HINT in response to the growing wall of sugary juices and sodas. HINT is at the heart of a healthy lifestyle™, and is available in many delicious flavors including Blackberry, Watermelon, Pomegranate-Tangerine, Mango-Grapefruit, Strawberry-Kiwi and Raspberry-Lime. HINT Essence Water can be found in fine grocery stores and retailers all over the United States or purchased online at www.drinkhint.com. The latest addition, HINT FIZZ is available nationwide at specialty grocery stores. More information is also available at www.facebook.com/drinkhint.

HINT FIZZ (Sparkling version of HINT)
HINT, whose mantra is Drink Water, Not Sugar® is the brainchild of Kara Goldin, a San Francisco mother of four who was seeking a refreshing, unsweetened and no calorie beverage to give her family. Her simple solution – HINT Essence Water. Launched in 2005, Kara developed HINT in response to the growing wall of sugary juices and sodas. HINT is at the heart of a healthy lifestyle™, and is available in many delicious flavors including Blackberry, Watermelon, Pomegranate-Tangerine, Mango-Grapefruit, Strawberry-Kiwi and Raspberry-Lime. HINT Essence Water can be found in fine grocery stores and retailers all over the United States or purchased online at www.drinkhint.com. The latest addition, HINT FIZZ is available nationwide at specialty grocery stores. More information is also available at www.facebook.com/drinkhint.

5WPR Celebrates Growth in Corporate PR, Beauty PR & Food & Beverage Public Relations

5W Public Relations, 1 of the 25 largest independent PR Firms in the U.S. founded by Ronn Torossian has achieved significant growth in a number of practice areas according to recently released rankings by O'Dwyer's, a leading public relations publication. These rankings are based on satisfying supporting fee and employee totals with a current account list, income tax & W-3 forms per O'Dwyer's ranking rules.

5WPR has ranked as the 4th largest independent PR firm in Professional Services, 6th largest beauty PR agency; and #13 in Food & Beverage PR Firms."We are very excited to rank amongst the top 15 PR Firms for these practice areas. Our team works very hard and is committed to continuing to exceed our clients' expectations. We are so excited about the work we do and are committed to continuing to do great work and achieving success for our clients' and our firm," said Ronn Torossian, Founder and CEO of 5WPR.

5W Public Relations ( www.5wpr.com ) is a full-service public relations firm known for implementing cutting-edge, customized media programs designed to impact our clients' specific business goals and objectives. One of the 25 largest independent PR firms in the U.S., the agency maintains practice areas in consumer, technology, health and wellness, entertainment, lifestyle, fashion, and corporate communications. Our growth and recognition stem from a focused, smart, and creative staff that expertly communicates client messages to impact ROI. 5WPR is energetic, fast-paced, and focused.

Contact: Ronn Torossian, 212-999-5585

How social media has changed the way we get the news by Ronn Torossian

Ronn Torossian on Social Media, News and PR 

Times have changed drastically.
When people ask me what my next few days will look like, I often ask them if they know what the top headline in the newspapers or the most popular Google search result will be tomorrow or next week. Since they can’t predict either, I can’t tell them what I’ll be doing. The digital age has created a 24/7 rolling press conference that has changed the face of PR forever (marketing and advertising, too). Around-the-clock cable news stations, social networks, newswires, bloggers, tweeters, and “Diggers”—everyone is in PR these days.
Whether they realize it or not, anyone commenting on the Internet or participating in social media is doing PR. They’re creating trends if they are commenting on stories, tweeting, and making videos that are spread quickly and able to reach millions within hours. Pros are competing with or reacting to mommy bloggers, self-styled political pundits writing from their basements, and anyone in the street with a smartphone sending live messages and uploading videos.

Want proof?
The world’s most wanted man, Osama bin Laden, was killed in a top-secret mission. Who broke the news of his death first? It wasn’t CNN or Fox News. An individual on Twitter got the news out before any of the major networks. Keith Urbahn, chief of staff to former defense secretary Donald Rumsfeld, tweeted the following: “So I’m told by a reputable person they have killed Osama bin Laden. Hot damn.”

Businesspeople with brands to protect or build can never leave the “podium” (those who know me know that my BlackBerry and cell phone rarely leave my hand). In fact, for many years I kept my BlackBerry by my side all night. In an ADD world, everyone expects instant responses and immediate satisfaction. Try not calling back or e-mailing your best friend for 24 hours; he’ll probably think you died. Getting a “couldn’t be reached for comment” mention in a newswire story that runs on 80 websites, simply because a reporter didn’t get a call back within the hour, is not a result you want. Businesses are required to continuously keep on top of what’s going on and to have the ability to give quick but thoughtful responses. This has made the world of professional PR even more complicated to navigate.

Owning a PR agency, I realize that times have changed forever – and it’s not just because of the relatively recent rise of social media.

This is an excerpt from For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations by Ronn Torossian available at www.barnesandnoble.com.  For more information on Ronn Torossian be sure to follow him on Twitter @Rtorossian5wpr #forimmediaterelease !

The 24/7 Rolling Press Conference by Ronn Torossian

This is a book excerpt from “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by Ronn Torossian, and is available online on amazon.com.

The 24/7 Rolling Press Conference

Times have changed drastically. When people ask me what my next few days will look like, I often ask them if they know what the top headline in the newspapers or the most popular Google search result will be tomorrow or next week. Since they can’t predict either, I can’t tell them what I’ll be doing. The digital age has created a 24/7 rolling press conference that has changed the face of PR forever (marketing and advertising, too). Around-the-clock cable news stations, social networks, newswires, bloggers, tweeters, and “Diggers”—everyone is in PR these days.

Whether they realize it or not, anyone commenting on the Internet or participating in social media is doing PR. They’re creating trends if they are commenting on stories, tweeting, and making videos that are spread quickly and able to reach millions within hours. Pros are competing with or reacting to mommy bloggers, self-styled political pundits writing from their basements, and anyone in the street with a smartphone sending live messages and uploading videos.

Want proof? The world’s most wanted man, Osama bin Laden, was killed in a top-secret mission. Who broke the news of his death first? It wasn’t CNN or Fox News. An individual on Twitter got the news out before any of the major networks. Keith Urbahn, chief of staff to former defense secretary Donald Rumsfeld, tweeted the following: “So I’m told by a reputable person they have killed Osama bin Laden. Hot damn.”

Businesspeople with brands to protect or build can never leave the “podium” (those who know me know that my BlackBerry and cell phone rarely leave my hand). In fact, for many years I kept my BlackBerry by my side all night. In an ADD world, everyone expects instant responses and immediate satisfaction. Try not calling back or e-mailing your best friend for 24 hours; he’ll probably think you died. Getting a “couldn’t be reached for comment” mention in a newswire story that runs on 80 websites, simply because a reporter didn’t get a call back within the hour, is not a result you want. Businesses are required to continuously keep on top of what’s going on and to have the ability to give quick but thoughtful responses. This has made the world of professional PR even more complicated to navigate.

Owning a PR Agency, I realize that times have changed forever – and it’s not just because of the relatively recent rise of social media.

Ronn Torossian is the CEO of 5WPR.

Case Study: Tim Tebow Marketing by Ronn Torossian

Tim Tebow Marketing by Ronn Torossian

View more PowerPoint from Ronn Torossian 5WPR | 5W Public Relations

From temptation to privacy, the stakes in the Big Apple are different and one wonders how he will cope with the non-stop pressure.

There’s no escape from the constant celebrity status in New York. So Tebow will need to be prepared for what the big city brings—for good and for bad.

He is likeable and has already broken through the sports barrier as a known American celebrity. If he can win in New York, he can become as well known and as well liked as any celebrity worldwide.

Ronn Torossian is the CEO of 5WPR.

Habits: Ronn Torossian, CEO and founder, 5W Public Relations

Morning ritual
Ronn Torossian: I usually wake up at 5am and spend 15 minutes checking up on my email and the news. I then work out until 7am, have breakfast with my kids, and walk to work by 8am.

Required reading
Ronn Torossian: I read The New York Times, The Wall Street Journal, and New York Post every day.

First PR job
Ronn Torossian: I worked for the Likud Party in Israel, where I first discovered what it was like to be in the eye of the media storm 24/7.

Best career advice you've ever received
Ronn Torossian: My mother taught me that the only limits in life are those you set for yourself.

Favorite city to travel to on business
Ronn Torossian: Chicago. It's a beautiful city full of good people. It's also a great place for PR business.

Proudest career achievement
Ronn Torossian: Being placed on the Inc. 500 list of fastest-growing American companies in 2007 and 2008 and being chosen as a semifinalist for Ernst & Young's Entrepreneur of the Year.

Most regrettable career moment
Ronn Torossian: Nothing I'll admit to. Every single day I make mistakes.

Most distinct aspect of your office
Ronn Torossian: I'm a voracious reader and have a number of bookshelves in my office where I stock books that I enjoy giving away to people – marketing books, business books, and even religion books. Of course, the most meaningful items are the framed photos of my children.

Person to call in a crisis
Ronn Torossian: When I need immediate advice, I call my best friend, who is also a self-made entrepreneur. As my rabbi taught me, when seeking an adviser, the most important questions to ask are: “Do you like them? Do you respect them? Do they really care about you?” If the answer to those questions is “yes,” then take their counsel and advice seriously.

Mentor
Ronn Torossian: My mother is my mentor. She taught me the value of hard work without taking shortcuts, the importance of believing in myself, and the will to never stop aspiring to be better, wiser, and to do more. She taught me more than anyone ever could.

Ideal job, if not in PR
Ronn Torossian: If I couldn't work in PR, I'd want to be in politics, making a difference in the civic world, or a rabbi, making a difference in the spiritual world.

Ronn Torossian on Crisis Public Relations | 5W Public Relations Crisis PR Firm

Ronn Torossian and 5WPR has represented both large and small companies on crisis PR issues, as well as politicians and high-profile individuals. We are known for being very aggressive and achieving the results our clients desire - whether accurate press coverage, or none at all.

• We're fast. When a crisis hits, minutes are money. When your reputation and financial worth are tanking, speed is all we know.
• We're Mindful. Although we're moving fast, we're mindful of our every move. We understand the reason why a crisis is called a "defining moment" - and for this reason we 'think' first, and 'do' second; always.
• Additionally, we are skilled in managing Online Reputation Management/Search Engine Optimization (SEO) programs. When negative stories appear, one's online reputation is negatively affected. We can change and affect your search results quickly and efficiently.

For more information on Ronn Torossian or 5WPR services, contact us today 212-999-5585.